GWIM is a knowledge-based organization that empowers women from local communities in Uganda to establish businesses based on the use of creativity and innovation. This is done through partnering with local community leaders, who recommend, identify and organize women many of whom are already entrepreneurs who might benefit from the knowledge on enhancing their creative minds. This is either to help them grow their businesses or establish businesses based on creativity and innovation. In addition to individual mentoring, GSWIM trains women to develop their business skills with the emphasis of empowering them transform their business ideas into tangible products for commercial value. GSWIM also collaborates with other institutions for economic empowerment and transformation of women for self-sustainability.