An industrial design in simple terms is the appearance of a product, it’s what makes a product attractive and appealing to a consumer’s eye.
Industrial designs are applied to a wide variety of products of industry and handicraft items: from packages and containers to furnishing and household goods, from lighting equipment to jewelry, and from electronic devices to textiles.
Industrial designs protect the outside appearance of a product.
For any person in business, you should consider coming up with beautiful designs for your products which make them attractive to the customers to buy them at any cost as another way of adding value to your business.
Products protected under Industrial Design Protection should be unique and appealing to the eyes of the buyer.
For more information, visit: https://www.wipo.int/designs/en/
Trade secrets are the technical know-how. The information which is confidential but may be sold or licensed to another party.
Trade secrets are the information which any person in business should not disclose on how the business is being run. Take example of the Recipe or formula of making any food product.
The only way to protect that information under the Intellectual Property Rights is by keeping it confidential which grants it the Trade Secret Rights.
The reason for keeping that information confidential is to gain a competitive advantage over the market from other similar competitors.
For more information, visit https://www.wipo.int/tradesecrets/en/